See what AI tells families about your communities

Families researching senior living now ask ChatGPT and Google's AI before they call anyone. We audited eight senior living brands on the questions those families actually type. Every one scored zero on non-branded searches like best assisted living in [county]. This session shows why that happens and the six changes that fix it.

Date and time
Announced soon
Format
20 minutes on Zoom, then live Q&A
Presented by
Marcus O'Dell, Director of SEO and Analytics

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The gap between being known and being recommended

Where you already lose

We audited eight senior living brands. They scored 42 to 66 when families searched them by name, and zero on every question families ask without one: cost, timing, when it is time for memory care.

What AI actually reads

AI skims for the paragraph that answers one question fast. Nearly half of what ChatGPT cites sits in the top third of a page, and 84% of citations come from earned, third-party sources rather than your own site.

Six changes that fix it

A page per care level, answers in the first two sentences, published pricing structure, specific capabilities named, one consistent identity across every listing, and outside proof you can go earn.