Families researching senior living now ask ChatGPT and Google's AI before they call anyone. We audited eight senior living brands on the questions those families actually type. Every one scored zero on non-branded searches like best assisted living in [county]. This session shows why that happens and the six changes that fix it.
We audited eight senior living brands. They scored 42 to 66 when families searched them by name, and zero on every question families ask without one: cost, timing, when it is time for memory care.
AI skims for the paragraph that answers one question fast. Nearly half of what ChatGPT cites sits in the top third of a page, and 84% of citations come from earned, third-party sources rather than your own site.
A page per care level, answers in the first two sentences, published pricing structure, specific capabilities named, one consistent identity across every listing, and outside proof you can go earn.
Executive directors, marketing and sales leaders, and anyone who owns occupancy numbers. The session assumes no technical background. You will not need to know how search works to follow it.
Twenty minutes of presentation, then ten minutes of live Q&A. The whole block runs 35 minutes and we end on time.
No. You will leave with the six changes that get communities cited in AI answers whether you hire anyone to make them or not. We do offer a free AI visibility audit at the end, and taking it is optional.
Yes. Everyone who registers gets the recording and the slides, including people who cannot attend live.
Something you want covered, or a question you would rather ask privately? Email marcus@sentic.io.